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6/17/08 - TNT Death Spiral

posted Jun 17, 2008
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6/16 - The News Tribune cutting staff as part of nationwide reduction, The News Tribune

6/16 - Uh-oh..., ErikEmery.com

4/21 - Less newspaper content will coincide with more online ads, Online in the South Sound

5/2 - 'The death of the American newspaper is the elephant in the room', Online in the South Sound

4/30 - Users welcome web advertising, Online in the South Sound

3/29 - Decline Of US Newspapers Accelerating, Exit133 Forums

<< < > >>

Comments [25]


by NineInchNachos
on 6/17/2008 @ 9:10am
I can hear your thoughts... you're thinking: "all this doom and gloom is a major drag, nobody is offering any SOLUTIONS. Why don't you offer SOLUTIONS?"

well what's so good about solutions? is a solution the secret of RAINBOW SUCCESS POSITIVE THINKING?

RR's SOLUTIONS

- sell the name of the newspaper like a baseball field... just image: THE TACOMA SCREW TRIBUNE!

- switch to a business model that allows for product placement in editorials and news articles... just imagine: "There was an explosion today at ATLAS CASTINGS - suppliers of THE BEST DROP CAST BRONZE PROPELLERS ON THE WEST COAST!!!"

- switch to a business model where reporters pay the newspaper to run articles... just like how strippers pay the bar to shake their money makers.

- sell copyright to old newspaper articles off on ebay

- become popular with the kids.. adopt 'digg' style format where readers vote for their favorite news articles.

- MAKE SHIT UP! write things that are complete fabrications.. like "E.L.F. hijacks Space Shuttle, kamikazes Wallmart HQ"

by intacoma
on 6/17/2008 @ 9:19am
sell copyright to old newspaper articles off on ebay


if they sell their content to domain squatters as articles for their parked domains they could make a killing!

by NineInchNachos
on 6/17/2008 @ 9:23am
yeah. it's not like the trib is doing anything productive with them. ba ha ha ha ha [cough cough]... eh.

by NineInchNachos
on 6/17/2008 @ 9:25am
- hey how about a 'embed this article' link for content like a you-tube video?

by NineInchNachos
on 6/17/2008 @ 10:04am
BREAKING NEWS!

www.exit133.com/3736/david-seago-leaving...

www.thenewstribune.com/business/story/39...

by jenyum
on 6/17/2008 @ 11:13am
lmao.

I would definitely subscribe to the Tacoma Screw Tribune, and you know you would, too.

I think you're on to something.

by Erik
on 6/17/2008 @ 12:15pm
Now they announce they are going to try to join up with Olympia factions makes it look like they are missing the "go local" ethos even more.

They should to salvage a Tacoma component out of the Tribune.

How things change in just over a year:


by NineInchNachos
on 6/17/2008 @ 4:38pm
www.erikemery.com/2008/06/uh-oh.html
interesting comment on Mr. Hanbergs blog:

The TNT has been quietly outsourcing local advertising display and online advertising to India along with their call center.

McClatchy, who owns the News Tribune and a sizable stake in the Seattle Times as well; have been sending their newspaper advertising oversees for about a year and are very tight lipped about outsourcing the Tribune's local advertising in fear of suffering further damage to their credibility with local merchants or losing more local advertising revenue.

Piper - Former Sr. Designer

by fredo
on 6/17/2008 @ 4:50pm
The News Tribune could generate more ad revenue if they would offer reasonable advertising rates. I ran a little display ad for 2 days and the cost was almost 150.00. The ad was a little bigger than a postage stamp.

Here's another idea sure to drive advertising revenue. Start a "Best of Tacoma" contest divided into the categories of advertising that need improvement. What business wouldn't run a big "thankyou" ad in the event they won?

by seejane
on 6/17/2008 @ 6:42pm
I got a sticker at a trade show that reads "print is dead"

by NineInchNachos
on 6/17/2008 @ 7:08pm
it all about niche markets...

little papers like THE STRANGER, WEEKLY VOLCANO and CITY ARTS are doing very well.

why is that do you reckon?

by morgan
on 6/17/2008 @ 9:13pm
I agree, it is all about the niche. With more emphasis on raising the level of writing, people may pay more for the product - especially if it helps reduce the crazy amount of Sunday ad inserts! But RR, are you sure those little papers are doing well? I've heard they are having their own challenges. Although I don't put City Arts in the "paper" category since they are a monthly glossy.

by escaping slave
on 6/18/2008 @ 10:34am
Maybe if the TNT actually put true objective news out there they'd get more sales.

My solution: quit encouraging them to print their bullshit by not buying it.

seejane - Print is dead...according to Egon.

by fredo
on 6/18/2008 @ 11:21am
I've heard that print is dead. But I love to read newspapers and I don't mean on a Kindle. If I could afford more subscriptions I would probably take several regional papers as well as the LA and NY Times. Would like to see the News Tribune do more local/regional stories. We can get the stock reports on line and the weather on TV.

by NineInchNachos
on 6/18/2008 @ 11:39am
I would like to see more underground alternative papers emerge from the flaming ruin....

en.wikipedia.org/wiki/The_Realist

en.wikipedia.org/wiki/The_Masses

by morgan
on 6/18/2008 @ 12:19pm
escaping slave? what?

by morgan
on 6/18/2008 @ 12:21pm
Bits will never completely replace ink... at least not in this century.

Each neighborhood in Seattle has its own paper. Where are Tacoma's neighborhood rags?

by droid116
on 6/18/2008 @ 12:25pm
I am a TNT fan and I hope it thrives and adjusts in the face of a new means of information publishing and consumption.

by Jake
on 6/18/2008 @ 12:39pm
I agree with Fredo on the prices. To run a 1 day print ad for an open house it cost $80 and one couple showed up! I can post on Craigslist for free.
Now if the cost for a small ad was around $30-$40 I would use the paper more for advertising.

by droid116
on 6/18/2008 @ 4:36pm
RR, are those naked mole rats by any chance?

by NineInchNachos
on 6/18/2008 @ 4:40pm
negatory. loosely based on the famous elephant shrew

definite elephant theme this one.

by NineInchNachos
on 6/18/2008 @ 4:45pm
extreme variations on the same model





the joy of bio-diversity. Makes me want to stowaway on The Beagle

by droid116
on 6/18/2008 @ 5:03pm
Very nice. From Mastadon to elephant shrew. Good bit of Darwinian progression from lumbering and slow to small, quick and able to spit out untold other shrewlike creatures.

And on second viewing, it is only the little critters that look like naked mole rats. Ewww.


by NineInchNachos
on 6/23/2008 @ 2:11pm
not all newspapers are fucked!

www.publicbroadcasting.net/kplu/news.new...


interesting story related to our friends over at the daily index. Did you know they've been with us since 1890?

by NineInchNachos
on 7/14/2008 @ 10:54am
blogs.thenewstribune.com/online/2008/07/...


blogs.thenewstribune.com/online/2008/07/...
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